Central Australian College.

Established in 2010, Central Australian College is a registered training organisation with campuses in Melbourne and Hobart, offering a range of nationally recognised qualifications in Automotive Mechanical Technology, Automotive Management, Business, Management, Marketing and English language courses. CAC delivers quality courses both to international and domestic students. They’re prime focus is on delivering quality training and assessment for student success.

CHALLENGE.

  • Media Mantra has assisted CAC for over 6 years with digital marketing services. CAC aims to rank high in google for search terms related to their courses, and grow their already successful lead generation system to new heights.

  • Increase search visibility in popular location-based search query for courses delivered in Melbourne and Hobart

  • Ongoing Google ads, Facebook ads, and landing page optimization to scale their online advertising efforts.

College Marketing
RTO Marketing

SOLUTIONS.

  • Landing page A/B testing and conversion rate optimisation .

  • 7.7K Facebook page likes and student engagement through facebook live chats

  • Facebook and Instagram ads to reach a wider audience of prospective students in their preferred platform

  • Google search and display ads to re-target website visitors for higher conversions

RESULTS.

  • 177 % conversion uplift using ad experiments and landing page tests

  • Minimum 150+ quality leads generated each month with low ad spends for course promotions

  • Google page 1 rank for 50+ keywords related to VET student search queries in Melbourne

    (Some keywords include: automotive course, graduate diploma of management, australian colleges)

  • Google page 1 rank for  50+ keywords related to international student search queries in Hobart

    (Some keyword include: study in hobart, courses hobart, colleges in hobart)

We have the NUMBERS to back it up

Return On Marketing Investments (or ROMI)  is a clear way to calculate the value a marketing campaign adds to business goals. It measures how much revenue a marketing campaign is generating compared to the cost of running that campaign. Some tactics we use are SEO, Google ads and Facebook ads to drive high quality traffic and generate leads. The result below is an example of a social media campaign generating quality leads at very low costs for a high-ticket item (any item that is above $1000) using a marketing funnel.

  • automotive course enrolment

EFFECTIVE TACTICS USED TO DELIVER THE RESULTS.

30 day money back guarantee

Search Engine Optimisation

Local SEO

Conversion Rate Optimisation

Google Ads

Facebook Ads

Remarketing Ads

RESULTS DRIVEN MARKETING.

Our agile approach to growth marketing can help your business grow. Your potential customers will discover your business faster so you can start seeing results sooner.

See Faster Results

We take the time to understand your business goals and marketing objectives. We ask the right questions so the best strategy for your business is quickly identified and brought to life.

Drive more revenue and sales

Make data-driven decisions to multi-channel approach to engage your customers at all levels to improve results. Your marketing campaigns will evolve with the changing technology and marketplace.

Love the team

Work with a team that is helpful, responsive and communicates in easy to understand language. You will be given the time and attention to ensure you are always up to date with the work progress.

READY TO TRANSFORM YOUR MARKETING
GET IN TOUCH .