Central Australian College.
Established in 2010, Central Australian College is a registered training organisation with campuses in Melbourne and Hobart, offering a range of nationally recognised qualifications in Automotive Mechanical Technology, Automotive Management, Business, Management, Marketing and English language courses. CAC delivers quality courses both to international and domestic students. They’re prime focus is on delivering quality training and assessment for student success.
CHALLENGE.
Media Mantra has assisted CAC for over 6 years with digital marketing services. CAC aims to rank high in google for search terms related to their courses, and grow their already successful lead generation system to new heights.
Increase search visibility in popular location-based search query for courses delivered in Melbourne and Hobart
Ongoing Google ads, Facebook ads, and landing page optimization to scale their online advertising efforts.
SOLUTIONS.
Landing page A/B testing and conversion rate optimisation .
7.7K Facebook page likes and student engagement through facebook live chats
Facebook and Instagram ads to reach a wider audience of prospective students in their preferred platform
Google search and display ads to re-target website visitors for higher conversions
RESULTS.
177 % conversion uplift using ad experiments and landing page tests
Minimum 150+ quality leads generated each month with low ad spends for course promotions
Google page 1 rank for 50+ keywords related to VET student search queries in Melbourne
(Some keywords include: automotive course, graduate diploma of management, australian colleges)
Google page 1 rank for 50+ keywords related to international student search queries in Hobart
(Some keyword include: study in hobart, courses hobart, colleges in hobart)
We have the NUMBERS to back it up
Return On Marketing Investments (or ROMI) is a clear way to calculate the value a marketing campaign adds to business goals. It measures how much revenue a marketing campaign is generating compared to the cost of running that campaign. Some tactics we use are SEO, Google ads and Facebook ads to drive high quality traffic and generate leads. The result below is an example of a social media campaign generating quality leads at very low costs for a high-ticket item (any item that is above $1000) using a marketing funnel.
EFFECTIVE TACTICS USED TO DELIVER THE RESULTS.
Search Engine Optimisation
Local SEO
Conversion Rate Optimisation
Google Ads
Facebook Ads
Remarketing Ads
RESULTS DRIVEN MARKETING.
Our agile approach to growth marketing can help your business grow. Your potential customers will discover your business faster so you can start seeing results sooner.