Digital Marketing Workshop
One of the greatest challenges that many small and medium businesses face is how to stand out from its competitors and attract more customers. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. This workshop teaches you how to promote your brand online – effectively and efficiently.
This workshop will provide you with the opportunity to understand major digital marketing trends and how to apply it to your business objectives. You will also learn the importance of data analytics and the role of seo, google adwords, facebook and email in digital marketing. Understand the broader digital landscape and strategic planning. Assess and apply the different digital channels to solve your business problems
This workshop is for anyone who has an interest in online marketing and sales. It is also for small business owners who have their own business and are trying to understand the digital marketing landscape or for start up entrepreneurs thinking about launching their own business.