Reach, impressions, likes, clicks. None of them pay wages. If your ads report is full of numbers like these and light on anything about enquiries or sales, you do not actually know if your money is working. Vanity metrics vs money metrics Vanity metrics feel good and mean very little on their own. A post […]
SEO, in one honest paragraph: it is the practice of making sure Google understands what your business does, who it serves, and where, so it can show your site to the people already searching for that. It is not magic, and it is not about tricking an algorithm. Most small businesses do not need clever
SEO Foundations Every Melbourne Small Business Should Have Read More »
Most business owners think a slow month means a traffic problem. Not enough people looking, not enough ads running, not enough eyes on the website. Sometimes that is true. Far more often, the traffic was fine and the leads leaked out somewhere between “enquiry received” and “job booked”. That is the real story for most
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